Oath, a newly established wellness brand specializing in supplements, aimed to create a distinct visual identity that positions it as an authority and collaborator, empowering individuals to achieve peak performance. Additionally, the objective was to appeal to both men and women. The brand is brought to life through a straightforward yet impactful use of black and white, accented by eye-catching gradients, symbolizing precision, performance, and energy. The packaging was designed to seamlessly incorporate these visuals, ensuring that on a shelf, the simplicity of the design stands out amid often cluttered layouts and textures, presenting Oath as a sophisticated and expert choice.
Logo, Brand Identity System, Packaging
Creative Director, Designer
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