Ciena, a company specializing in networking systems and software, sought to establish a distinct identity that set it apart from competitors. The objective was to convey connectivity through a website designed for scalability and enhanced features, facilitating the seamless discovery, comparison, and purchase of products. Additionally, the website aimed to effectively communicate the advantages of partnering with Ciena. The vibrant, arcing gradients in the design symbolize Ciena's role in connecting people, places, and experiences across the globe.
2015 โ€” 2017
Logo, Brand Identity System
Art Director, Designer
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